Today a customer told me, “I can’t tell you how good this feels.” Another customer recently told me that I exceeded her expectations. Still another, an 86 y/o connoisseur of chair massage, told me I was good and that he would return. Every day one or more customers tell me that my work is awesome. To what do I owe this unsolicited praise? Is it because I begin every massage encounter by asking the customer 7 questions to prevent them from having a bad experience in the chair? Is it because I tell the customer exactly what I am going to do for them and how I am going to do it? Is it because I empower them to tell me any technique they don’t like and that I will change it; or that they can discontinue the massage at any time for any reason? Is i because I have them sit in a state-of-the-art chair which I adjust to their comfort? Is it because I proceed to deliver a highly-choreographed acupressure session designed to effect the customer’s overall health and well-being, reduce stress and leave them feeling relaxed, yet alert and revitalized? Is it because I have 30 years experience doing chair massage? Or is it because my protocol sticks very closely to the original routine developed by David Palmer, who taught Japanese bodywork for 10 years before inventing the first massage chair; a protocol for which I have created a “Principles and Techniques” manual, several videos, and a weekend training worth 16 CEU’s?